On April 5, 2022, Mercedes-Maybach unveiled the final chapter of Project MAYBACH – a collaboration with the late polymath artist, Virgil Abloh. This special collaboration resulted in the creation of a limited-edition 2023 Mercedes-Maybach S-Class S 680, which will be available in the U.S. later this year with a global production run of only 150 units.
Luxury Redefined
For over a century, Mercedes-Maybach has been at the forefront of luxury experiences, and the limited-edition Maybach by Virgil Abloh continues this tradition. The vehicle’s exterior features a unique two-tone color combination, with the upper part finished in glossy Obsidian Black and the lower portion, side flanks, and special forged rims painted in a sand hue.
Inside the vehicle, the highest levels of craftsmanship are evident, with an identical two-tone color scheme. The four-seat configuration, steering wheel, doors, lower dashboard, and headliner are finished in black and sand-colored Nappa Leather, complete with sand-colored trims and strips. The window frames are painted to enhance its monolithic appearance, and a special Mercedes-Maybach and Virgil Abloh logo is inscribed on various parts of the interior.
Exquisite Details
The limited-edition Maybach S-Class features a personalized user interface, presenting the driver with an even more luxurious variation of the Maybach MBUX suite of cutting-edge technologies. Handpicked visual elements enrich the digital content, creating an even more intuitive vehicle that exudes the limited-edition’s distinctive style from exterior to interior.
Every customer will receive a special custom-made wooden box covered in sand-colored Nappa Leather, containing a 1/18 scale replica of the limited-edition car, the two car keys, and a carabiner hook. The bespoke Maybach S-Class also includes a special car cover featuring the Mercedes-Maybach and Virgil Abloh logo.
A Collaboration Beyond Cars
In addition to the limited-edition Maybach S-Class, Virgil Abloh also collaborated with Off-White™ to create a capsule collection. This collection includes sand-colored vintage washed cotton t-shirts, half-brushed cotton fleece crewnecks and hoodies, canvas baseball caps, and racing gloves crafted in canvas, neoprene, and suede.
This collaboration with Virgil Abloh is the third project with Mercedes-Benz and the second with Mercedes-Maybach. It follows the successful Project Geländewagen, which reimagined the Mercedes-Benz G-Class, and Project MAYBACH: a show car that exemplified the possibilities of future electric design.
FAQs
Q: How many units of the limited-edition Maybach S-Class will be produced?
A: Only 150 units of the limited-edition Maybach S-Class will be produced globally.
Q: What is included in the special custom-made wooden box?
A: The special custom-made wooden box contains a 1/18 scale replica of the limited-edition car, the two car keys, and a carabiner hook.
Q: What is the capsule collection created by Virgil Abloh and Off-White™?
A: The capsule collection includes sand-colored vintage washed cotton t-shirts, half-brushed cotton fleece crewnecks and hoodies, canvas baseball caps, and racing gloves crafted in canvas, neoprene, and suede.
Conclusion
The limited-edition Maybach S-Class by Virgil Abloh showcases the symbiosis between innovative design and ultimate craftsmanship. With its unique color combination, personalized user interface, and exquisite details, this vehicle is a testament to the continuous evolution of the Mercedes-Maybach brand.
As Mercedes-Maybach looks to the future, it will launch its first fully-electric production model in 2023. Sustainability is a key focus, not only in drive technology but also in the materials used in the vehicle’s production, with a dedicated recycling concept for each model.
Stay tuned for more exciting and innovative developments from Mercedes-Maybach.