Charging Toward Adventure: Honda Reveals Styling of All-New Prologue Electrified SUV

Honda recently unveiled the design of its highly anticipated all-new Prologue battery-electric SUV. Set to hit the North American market in 2024, the Prologue is a striking addition to Honda’s lineup of SUVs. With its clean and simple “Neo-Rugged” exterior and interior styling, the Prologue is ready to take on any adventure, whether it’s within the city limits or off the beaten path.

Modern Design with Neo-Rugged Aesthetics

The design team at Honda’s Los Angeles studio took the lead in creating the exterior and interior styling of the Prologue. Their goal was to develop a modern and fresh SUV with clean and simple surfacing. The result is a design direction called “Neo-Rugged,” which seamlessly blends elements inspired by nature with the SUV’s overall aesthetics. Notable features include a panoramic roof and large 21-inch wheels that give the Prologue a capable and planted exterior appearance. The front fascia draws inspiration from the distinctive design of the ground-breaking Honda e EV model.

To further enhance the Prologue’s visual appeal, Honda will offer an exclusive North Shore Pearl exterior color, inspired by the natural beauty and colors near Lake Tahoe in California. The interior will feature a charcoal and light gray color scheme, taking cues from the visual of fresh fallen snow on the mountains. This attention to detail ensures that the Prologue’s design reflects Honda’s commitment to creating a harmonious blend of ruggedness and elegance.

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Prologue Well-Positioned in Honda Light Truck Lineup

The Prologue has been designed to seamlessly fit into Honda’s existing lineup of SUVs. With its generous dimensions and roomy interior, the Prologue is positioned alongside the Passport in Honda’s light truck lineup. It boasts a wheelbase of 121.8 inches, making it approximately 8 inches longer and 5 inches wider than the all-new 2023 Honda CR-V.

Inside, the Prologue offers a spacious cabin that provides ample space for both passengers and cargo. The SUV will feature a tech-rich interior, including a standard fully digital 11-inch driver display panel and an 11.3-inch audio/connectivity display. These features ensure that the Prologue combines comfort and convenience with cutting-edge technology.

Electrifying the Future Buyer

The Prologue is part of Honda’s larger plan to embrace electrification and achieve carbon neutrality for all its products and corporate activities by 2050. The “Year of the Honda SUV” includes models such as the HR-V, CR-V, and Pilot, which are essential in preparing for the volume sales of Honda EVs that will begin with the Prologue in 2024. The Prologue, available with all-wheel drive, aims to attract active customers who desire the versatility of an SUV with the added benefit of zero emissions.

To facilitate the transition to EVs, Honda plans to increase the hybrid sales mix of the 2023 CR-V to 50%. Additionally, customers in ZEV (Zero Emission Vehicle) states will be offered a shorter-term, two-year lease for the CR-V hybrid. This strategy allows customers to easily transition to the Prologue when it launches in 2024. By increasing hybrid sales volume, Honda aims to expand its future EV customer base.

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Honda Electrification Rollout

In line with its commitment to carbon neutrality, Honda has set an ambitious goal to introduce 30 new EVs globally by 2030, with a target of selling 2 million units. In North America, Honda has outlined a comprehensive timeline that includes three initial phases leading to 2030 and ultimately to 100% zero-emission automobile sales by 2040:

  • 2024: Honda Prologue launch in collaboration with GM
  • 2026: Introduction of Honda models based on the Honda e:Architecture, produced by Honda in North America
  • 2027: Launch of a new series of affordable EVs co-developed with GM and produced by Honda in North America

Furthermore, Honda has recently announced a joint venture to produce lithium-ion batteries in the U.S., ensuring a sustainable power source for its EV lineup for the North American market.


Q: When will the Honda Prologue be available for purchase?
A: The Honda Prologue is set to hit the North American market in 2024.

Q: What distinguishes the Prologue’s design?
A: The Prologue showcases a “Neo-Rugged” design aesthetic, combining modern elements with rugged SUV styling. It features a panoramic roof and large 21-inch wheels.

Q: Will the Prologue have a spacious interior?
A: Yes, the Prologue offers a roomy interior with ample space for passengers and cargo. It will include a standard fully digital 11-inch driver display panel and an 11.3-inch audio/connectivity display.


The Honda Prologue’s unveiling marks an exciting step forward in Honda’s electrification journey. With its eye-catching design and commitment to sustainability, the Prologue is poised to make a lasting impression in the world of electric SUVs. Honda’s dedication to providing clean, safe, and technologically advanced vehicles reaffirms its position as a leader in the automotive industry.

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For more information and updates about the Prologue and other Honda vehicles, visit Car news.