As a lifelong car enthusiast and the lead author for Car News, I’ve had the pleasure of driving and reviewing countless vehicles over the past decade. I’m always drawn to innovation, performance, and those cars that possess an undeniable presence. The 1973 Buick Riviera, with its polarizing “boattail” design, is a car that has always fascinated me. It’s a vehicle that embodies the spirit of individuality and makes a bold statement: “This is how I look, and I don’t care what you think.”
A Design Rooted in Confidence
Standing beneath the Chicago “L” tracks, the ’73 Riviera exudes a quiet confidence. It’s not conventionally beautiful, but its lines are strong, dignified, and unforgettable. Unlike the overly busy design of a ’62 Plymouth Valiant, which I recently wrote about, the Riviera’s styling is deliberate and cohesive.
This was the final year for the “boattail” design, and while it was toned down compared to the 1971 and ’72 models, it remained distinctive. The horizontally bisected taillamps and centered license plate within the rear bumper were subtle refinements that enhanced the overall aesthetic.
The Appeal of Authenticity
The ’73 Riviera reminds me of those individuals who possess an inner confidence that radiates outward. They don’t conform to conventional standards of beauty, yet their authenticity is magnetic. Just like in the world of fashion, where unconventional looks often captivate, the Riviera’s unique design sets it apart from the crowd.
This Buick was built in Flint, Michigan, my own hometown known for its resilience and straight-talking attitude. It’s as if the car itself inherited those traits, projecting an air of unpretentious self-assurance.
Performance to Match its Personality
The ’73 Riviera GS package, as seen on the car I photographed, added an extra dose of performance to match its bold styling. The upgraded 455 cubic-inch V8 engine, with either 260 or 270 horsepower, provided ample power, while the suspension enhancements sharpened its handling.
A Lasting Impression
The 1973 Buick Riviera may not appeal to everyone, and that’s perfectly fine. Its polarizing design sparked debate when new and continues to do so today. But for those who appreciate bold statements and unconventional beauty, the Riviera holds an enduring appeal. It’s a car that I would love to add to my own garage someday, a reminder that true style is about embracing individuality.
What are your thoughts on the “boattail” Riviera? Do you find its design captivating or off-putting? Share your thoughts in the comments below.